Purple Impression
A sustainable and socially responsible apparel brand dedicated to the values of fairness, sustainability, women’s development, and inclusiveness.
Hand-embroidered comfort classics. Each purchase sustains the livelihood of women artisans in Pakistan.
BRAND VALUES : fair | eco | conscious
Women’s Rights
Giving Back to the Community
Caring for the Planet
Fighting for Justice
Uniting Souls
Industry
Clothing / Fashion
Duration
8 Weeks
Role
Design Researcher
Tools
Adobe Suite
Figma
branding process
Research
Ideate
Design
1. Brand Research
Defining the Brand
Trade Policy
fair trade
women empowerment
transparency
inclusivity
eco-conscious
Products
Design Policy
artistic
modest
traditional
contemporary
premium
LOGO, BRANDING AND IDENTITY
Logo Concept
Initials
Product Silhouette
Calligraphy
Inspiration
P
م
Why Calligraphy?
because…
it’s traditional | it’s contemporary
it’s MEMORABLE
it’s Arabic | it’s English
it’s ICONIC
it’s Islamic | it’s non-Islamic
it’s MINIMAL
it’s Royal | it’s Sustainable
it’s ARTISTIC
2. Ideate
Final Logo
Color Swatch
Eco-friendly
Sustainable
Earthy
3. Design
Pattern Evolution
Islamic pattern (henna mandala) + Logo (pi) > Packaging Pattern
