about me

As a UX Researcher, designer, and Urbanist, I love dissecting and evaluating products, analyzing spaces, and observing human behavior. My passion lies in uncovering pragmatic, user-centered design solutions that bring joy and efficiency to users' experiences. My journey began with a Bachelor’s in Architecture and a Master’s in Urban Regeneration, where I unknowingly laid the foundation for my future in human-centered design. It wasn't long before I realized my true calling lay in UX Research, prompting me to earn a certification in UX Design from York University, Toronto, in 2021.

I thrive in the realm of research and analysis, making the role of a UX Researcher a natural fit for my curious, INTP personality.

my Resume

my UXD process

1. User Research & Discovery

This initial phase is where, I delve deeply into understanding our target users' needs, behaviors, and pain points. By collecting data, conducting interviews, and analyzing user feedback, I establish a solid foundation for our design choices.

2. Ideation & Conceptualization

Informed by insights, I enter the creative realm. Here, I brainstorm, sketch, and explore innovative design ideas and concepts, all geared toward fulfilling user needs and aspirations.

3. Prototyping & Design

With the initial concepts solidified, I delve into the creation of tangible designs. Using wireframes, mockups, and interactive prototypes, I transform ideas into visual representations. Attention to detail is key as I refine the user interface, aiming for both intuitiveness and aesthetic appeal.

4. User Testing & Iteration

User feedback is crucial. I present my designs to real users and stakeholders, observing their interactions closely and collecting feedback. This information guides our iterative process, allowing us to refine and optimize the design for the optimal user experience.

my process

VISION:

MISSION:

VALUES:

Design Brief: During this stage, an interview is conducted with the client to understand what is required for the project.

Research: Research for design based on information provided by the client.

Sketching: begin sketches based on client needs, as well as subsequent research on the industry, and successful pieces seen in it.

Concepts Presentation: presentation of sketches, clients will give critiques on what they do and don’t like.

Revisions: changes to the designs requested by the client are done now. client will have picked a final direction and this will be the late stage of the design.

Final Delivery: the final stage where appropriate files are delivered to the client. there may be a few stages of revision and concept presentation leading up to this stage.