aligarh.house
aligarh.house is a food franchise inspired by the culinary heritage and traditions of Aligarh, bringing authentic flavors and rich history to the plate. Each dish on the menu is crafted with care and passion, drawing inspiration from the vibrant culture and culinary delights of this historic city.
Industry
Culinary / Hospitality
Duration
8 Weeks
Role
Design Researcher
Tools
Adobe Suite
Figma
branding process
Analyze
De-clutter
Design
About the Brand
aligarh.house draws inspiration from the esteemed Aligarh Muslim University (AMU), the alma mater of its founder. With over 150 years of history, AMU stands as a beacon of enlightenment, embodying the harmonious blend of tradition and modernity, bridging the gap between East and West. Similarly, aligarh.house endeavors to capture the essence of this rich heritage by offering a culinary experience that seamlessly fuses the flavors of the past with a contemporary twist.
Keywords
Food | Culture | People | Traditional | Modern | Architecture
Inspirations
Logotype Evolution
Extracting the connections.
Adding traditionalism and aesthetics in a contemporary context.
Name Integration
Adding Food and Traditional Art references.
Logo Description: The identity of aligarh.house is a reflection of its vision, and legacy - that it derives from AMU and its unique position in its industry.
Personality
Traditional Contemporary Iconic Timeless Appealing
The Brand Identity
Inspiration for Colors
The Brand Identity
Scale and Variations
Food and culture hold a special place in the lives of Aligs, and aligarh.house aims to extend this cherished tradition beyond the confines of Aligarh. Their mission is to evoke the same passion for food and culture through their offerings, celebrating the diverse culinary landscape and cultural heritage of Aligarh.
Their visual identity should be a reflection of this commitment, encapsulating the essence of tradition and innovation that defines the brand.
Branding Usage
Profile, Badge, Coasters, Packages, Favicons, etc.
Other Branding Elements
Digital Interface Design
Branding
Marketing
Patterns
Extra
Welcome to Aligarh House Biryani, where tradition meets flavor in every bite. Our food franchise is inspired by the culinary heritage and traditions of Aligarh, bringing authentic flavors and rich history to your plate. Each dish on our menu is crafted with care and passion, drawing inspiration from the vibrant culture and culinary delights of this historic city.
From our signature biryanis infused with aromatic spices to our delectable kebabs and flavorful curries, every dish reflects the essence of Aligarh's culinary heritage. We take pride in using only the finest ingredients and time-tested recipes passed down through generations, ensuring that every meal is a true celebration of Aligarh's gastronomic legacy.
At Aligarh House Biryani, we invite you to embark on a culinary journey through the streets of Aligarh, savoring the flavors of tradition and experiencing the warmth of our hospitality. Join us as we pay homage to the rich culinary heritage of Aligarh, one delicious dish at a time.